Our Mission
Consistency
We want our customers to be able to relive their experiences many times. We make a promise to deliver the same quality and service every time.
Availability
We want to give you the option of selecting diamonds from an overwhelming number of varieties.
Progress
We make a commitment to use only the most conscous methods of development and delivery. Luxury without excess.
Positioned for More
Our services are embedded in a rich history of diamond trading and jewelry crafting in the world-renowned jewelry district of Los Angeles. We leverage the design techniques from years of experience to make affordable and luxurious gemstones and jewelry.

Our Products
We source our lab grown diamonds from across the world, including India and China, where leading-edge technology is combined with diamond laboratories to produce the highest quality lab-grown diamonds. Our production techniques include both CVD and HPHT to satisfy varying customer requirements in terms of the four C's.